26rs

Adidas

Design, Premium Retail, Digital, Experiential, Innovation

The Challenge

Fit out a space underneath Sweatshop in The City of London that would serve as a base for a London Marathon Adidas running club, a shrine to hero product and a reminder of the Brand’s legacy as sponsor of this world famous event.

Our Response

Firstly a name for the Club, 26rs in honour of this most celebrated distance, and then a function first install of lockers, changing facilities and premium retail display over laid with Brand and Marathon storytelling and a requirement to shoot probably one of the most iconic middle distance runners of all time, Haille Gerberalasie.

Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker