Ketel One

Vodka Kitchen Experience

Brand Development, Experiential, PR

The Challenge

We were tasked with bringing Ketel One ‘a Remarkable Dutch Vodka’, lovingly crafted by 10 generations of the Nolet family, to consumers in the UK. Consumers had the opportunity to experience not only the drink but the exciting spirit of the Ketel One distillery, in our very own Ketel One Vodka Kitchen.

Our Response

Two installations were created for The Folly and a pop-up at Taste London, with consumers invited to sit around our kitchen table and hear about the fascinating stories behind the brand, whilst making their very own Bloody Mary’s under the guidance of Ketel One ambassadors.

Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience
Ketel One - Vodka Kitchen Experience

The Folly and Taste London

The two installations, one for The Folly (above) and a pop-up at Taste London (below) centred around creating a dutch ‘Vodka Kitchen’ experience where consumers were invited to sit around a kitchen table and hear about the fascinating stories behind the brand, whilst creating their very own Bloody Mary’s under the guidance of Ketel One ambassadors. Designed as a kit of parts for roll out, the idea is now heading out across the World.