A football boot that’s magical deserves to be boxed up in a magical way. That was the approach taken by LOVE when briefed on the new “Medusae” boot from Umbro. The result is a piece of packaging that creates the same wonderment in those who receive it to that created by the players wearing it.
The packaging was part of a wider campaign including a customer sell-in film demonstrating the magic involved in developing the boot. A key visual to replicate the look of our packaging and a launch film shot with a magician in a popular London sports shop, further helping to bring the magic story to life across consumer touch points.