Medusae

Umbro

Packaging, Design, Art Direction, Film, PR

A football boot that’s magical deserves to be boxed up in a magical way. That was the approach taken by LOVE when briefed on the new “Medusae” boot from Umbro. The result is a piece of packaging that creates the same wonderment in those who receive it to that created by the players wearing it.

Umbro Medusae
Umbro Medusae
Umbro Medusae
Umbro Medusae
Umbro Medusae
Umbro Medusae
Umbro Medusae

The packaging was part of a wider campaign including a customer sell-in film demonstrating the magic involved in developing the boot. A key visual to replicate the look of our packaging and a launch film shot with a magician in a popular London sports shop, further helping to bring the magic story to life across consumer touch points.