One Direction

Syco

Brand Development, Advertising, Digital, Design

The Challenge

We have 11 months to figure out what this band should look like in time for an LP release.

Our Response

Most designers of a certain age got into design because they fancy a bit of record sleeve design, who’d have thought that our sleeve for X-Factor runners up would turn out to be one of the fastest selling of all time.

However that’s only part of the story, because for us the really interesting bit was to take these five lads and turn them from a boy band into a boy brand - treating them just the same as any other brand building exercise. Art direction, individual brand building stories for each band member, copy tone of voice, design, identity, social media friendly content all led 11 months later, to the release of a fully formed brand.

Johnnie Walker
Johnnie Walker
Johnnie Walker
Johnnie Walker