NY-LON at the O2

Virgin Atlantic - Delta Air Lines

Brand Development, Digital, Experiential, Advertising

The Challenge

To celebrate their partnership, Virgin Atlantic and Delta Air Lines asked LOVE to bring their unique style and high altitude luxury to the heart of London and the centre of the O2.

Our Response

Our strategy was to use the wonder of flight as a vehicle to tell their brand and partnership stories. We used the space to celebrate both airlines customer service, entertainment offer, design and approach to innovation. As with both brands the final space is rich in personality.

Virgin Delta - NYLON
Virgin Delta - NYLON

VIP LOUNGE

With the atmosphere and intimacy of an exclusive venue, NY-LON’s VIP Lounge is a private space tucked away from the buzz.​​

The lounge features four booths, each one themed by a key transatlantic destination, Atlanta, London, Los Angeles and New York.

To make our VIP guests feel just that little bit more special, each booth is fitted with a push button, airline style call system, for personal drinks and service.

Virgin Delta - NYLON

OUR NOT SO LITTLE SECRET

Accessed through its own hidden door, NY-LON’s Secret Meeting Room offers another exclusive and intimate space.

To complete the experience and add a touch of intrigue, a hint of the escapist feel and a pinch of the playful, the hidden room features a one-of-a-kind flying carpet dining table.

Virgin Delta - NYLON
Virgin Delta - NYLON
Virgin Delta - NYLON

TURBINE LOUNGE

Finally, to complete the experience in the Turbine Lounge, we combined the glamour and excitement of transatlantic jet setting with the cutting edge style of both New York and London.​

Virgin Delta - NYLON
Virgin Delta - NYLON
Virgin Delta - NYLON