Everleaf
A BRAND IDENTITY IN BLOOM FOR EVERLEAF
- Brand Strategy & Design
- Identity Design
- Packaging Design
- Comms
Everleaf were looking for an evolved brand identity. We saw a way to help them flourish with a sustainable packaging refresh that tapped into their founder’s botanic background.
THE CHALLENGE
Everleaf, the non-alcoholic aperitif brand, were looking to premiumise their identity and help their retail presence grow.
Inspired by their flavour notes and founder’s background in conservation biology, we saw an opportunity to refresh Everleaf’s bottle, labels, and packaging, while showing off their unique craft credentials and botanic links.
THE INSIGHT
Everleaf was already impressing on-trade, but to build on their success and broaden appeal, we needed to tap into something more interesting for consumers. Founded by conservation biologist and bartender Paul Mathew,the brand’s backstory was ripe for the picking – providing the perfect springboard to elevate premiumness and create an interesting and distinctive identity.
UPDATING THE WORDMARK
Rather than reinventing established core assets, we chose to refine and elevate existing elements, including the Everleaf wordmark and icon. These were designed for stronger shelf presence as a distinctive and recognisable pair of assets across the portfolio.
CRAFTING THE GLASS BOTTLE
With the bottle, we wanted to translate the craftsmanship and connection to nature that define the Everleaf liquid. Our redesigned bottle features a softer, more curved silhouette inspired by the acacia leaf, which is embossed around the base.
This was complemented by subtle texturing at the neck and an Everleaf mark moulded directly into the glass. Longer, textured necks were added to allow bartenders a better grip and pour, along with colour-coded capsules to help them quickly identify each expression.
DEFINING THE PACK
Each Everleaf expression has a distinct collection of botanicals in its flavour profile: saffron and orchid leaves inform Forest; rosehip and cherry blossom shape Mountain; and seaweed with olive branch make up Marine. Inspired by this, we created a new label in-house using cyanotype, one of the earliest photographic printing processes. Real plants were carefully arranged on light-sensitive paper and exposed to sunlight, capturing their unique silhouettes, textures and structures before being scanned and refined.
Packaging and shipping materials were then developed as extensions of the labels, creating a consistent visual identity across all touchpoints.
MAKING IT SUSTAINABLE
As per the brand ethos, and as a fellow B Corp, sustainability was a key consideration at each stage of the design process. Every bottle is produced to champion biodiversity, support plant conservation, and minimise environmental impact. By reducing the bottle weight to 385g and using Verallia Vista glass made from 100% post-consumer recycled material, we managed a 23% reduction in glass usage.
Labels were also printed on wood-free stock manufactured from 100% recycled pulp, and the recyclable cardboard secondary and tertiary packaging was retained.
THE RESPONSE
“Everleaf was born out of a desire to make delicious drinks that connect people with the natural world through aroma, flavour and texture. Our new bottles are a physical extension of that. By using textured glass and beautiful artwork to capture the nature of our plant ingredients, we’ve created a bottle that we hope reflects the contents better. It’s the same award-winning liquid inside; it’s just now living in a bottle that tells the story so much better.”
Paul Mathew, Everleaf Founder
